Fiji’s export sector continues its upward trajectory, with agriculture playing an increasingly prominent role in driving foreign exchange earnings and rural development. According to recent figures released by Investment Fiji, total exports grew from FJD $1.8 billion in 2021 to $2.6 billion in 2024 –a 44 percent increase, with a significant portion coming from agricultural goods.
Key contributors to this growth include root crops such as taro and cassava, fresh and processed fruits, spices, and niche products like yaqona (kava). Demand from Pacific neighbours, the US, New Zealand, and Australia continues to grow, with new markets also opening in Asia and Europe.
Investment Fiji Chief Executive Kamal Chetty said the figures demonstrate the growing importance of agriculture as a pillar of Fiji’s export economy. “There is clear potential to further diversify our exports beyond traditional sectors. Agricultural products, especially when value-added, are fetching premium prices overseas,” he said.
Chetty said value addition—such as converting fruits into jams or juices, and root crops into flour or chips—was key to sustaining this momentum. Local agribusinesses are increasingly investing in packaging, cold storage, and organic certification to meet global market standards.
The government has responded with support through the Ministry of Agriculture, offering incentives for smallholder farmers and processors, investing in irrigation and infrastructure, and facilitating access to finance. The National Export Strategy has also prioritised agri-exports, identifying them as critical for inclusive growth.
Among recent success stories is a Nadi-based firm exporting vacuum-sealed taro to ethnic markets in California and Vancouver. Another, a women-led cooperative in Vanua Levu, now exports turmeric and dried pineapple under its own brand.
Despite logistical challenges such as freight costs and weather-related crop disruptions, the outlook for agri-exports remains strong. Chetty said Investment Fiji would continue to support exporters with technical assistance, trade shows, and market intelligence to ensure sustainable growth in the sector.
