Fiji is actively enhancing its export capabilities to meet the growing demand from Kiribati, an emerging market in the Pacific region. Key Fijian products attracting interest include flour, sugar, boiler parts, instant noodles, cement, and sweet biscuits.
Investment Fiji is spearheading efforts to support exporters and investors exploring new markets in the Pacific. CEO Kamal Chetty emphasised Fiji’s strategic location and the potential within the Pacific region, saying, “With Kiribati as an emerging market, Investment Fiji is working diligently to support exporters and investors seeking to explore new markets in the Pacific.”
The agency has noted increased interest from Kiribati businesses seeking to source poultry products, assorted fruits, and vegetables from Fiji, presenting further opportunities for local enterprises. Chetty highlighted the importance of understanding market needs to strengthen trade ties and unlock new opportunities.
To compete effectively in both regional and international markets, Chetty underscored the necessity for Fijian products to meet international quality standards. This involves implementing quality control measures, obtaining necessary certifications, and adhering to food safety regulations. Additionally, investing in the agricultural and livestock sectors, improving product quality and packaging, and strengthening logistics infrastructure are crucial steps.
Kiribati, comprising 33 atolls and reef islands, faces unique economic challenges due to its geographic isolation and limited natural resources. The economy relies heavily on foreign assistance, revenue from fishing licenses, and imports to meet its needs.
In 2022, Fiji exported $24.1 million worth of goods to Kiribati, with steam boilers, wheat flours, and baked goods being the main products. Over the past five years, exports from Fiji to Kiribati have increased at an annualised rate of 0.41 per cent, indicating steady growth in trade relations.
The bilateral relationship between Fiji and Kiribati extends beyond trade. Fiji has expressed commitment to working closely with Kiribati, including initiatives such as screening professionals from Rabi to assist in Kiribati’s development priorities. This collaboration reflects a shared vision for a peaceful, secure, and prosperous Pacific region.
Investment Fiji, in collaboration with the Fijian government, is dedicated to capturing these opportunities and showcasing high-quality Fijian-made products, thereby enhancing Brand Fiji’s presence in the Pacific and beyond.
