The Fijian government is conducting a comprehensive review of its Trade Policy Framework, aiming to align it with evolving global economic trends and strengthen the country’s position in international markets. The review reflects Fiji’s ongoing efforts to expand trade partnerships, improve export competitiveness, and ensure that local businesses benefit from new opportunities in the global economy.
Fiji’s economy has traditionally relied on tourism, agriculture, and sugar exports, but the government is now looking to diversify its trade base by promoting value-added industries. The Minister for Trade and Commerce stated that enhancing trade facilitation would be a primary focus of the review, ensuring that businesses can operate efficiently and access international markets with fewer barriers. Efforts will include modernising import and export processes, strengthening regulatory frameworks, and ensuring that businesses can meet the requirements of trade agreements.
Fiji’s existing trade relationships with Australia, New Zealand, China, and the Pacific Islands have been key to economic growth, but there is a push to secure better terms for Fijian goods and services abroad. The government is also exploring new trade partnerships beyond the Pacific, particularly in Asia and Europe, to create additional market access for Fijian exporters.
Local business leaders have welcomed the review, noting that the current trade framework needs to be more adaptive to the challenges of climate change, digital trade, and shifting global supply chains. Small and medium-sized enterprises (SMEs) require stronger support mechanisms to expand into international markets. Access to financing, improved logistical support, and trade agreements tailored to smaller businesses will be crucial in ensuring Fiji’s economy can grow beyond its current reliance on tourism.
Fiji is also positioning itself as a leader in sustainable and ethical trade practices, particularly in agriculture and manufacturing. The government is working with industry leaders to introduce sustainability certifications for Fijian products, allowing them to meet international environmental and ethical trade standards.
The trade policy review is expected to be completed later this year, with recommendations set to be implemented in phases. Once finalised, the updated framework is expected to make Fiji’s economy more resilient, globally competitive, and better equipped to handle the demands of modern trade.
