Investment Fiji, in collaboration with the Fiji Consulate General & Trade Commission in Australia & New Zealand, provided a unique opportunity for eight Fijian companies to promote their products on an international stage at the Naturally Good Expo in Sydney. Held on June 3-4, 2024, at the ICC Sydney, Darling Harbour, this event marked a significant milestone for Fijian businesses aiming to expand their global footprint.
The Fijian companies that participated in this prestigious expo included Down to Earth Fiji, TaveNiu, Golden Ocean, Vinaka Agriculture, Juice Fiji, Lami Kava, Loloma Fiji, and Road Kings Farms. These businesses independently bore the costs of their participation, underscoring their commitment to showcasing their products and exploring potential business leads and connections that could result in substantial deals.
Daniel Stow, Fiji’s Trade Commissioner for Australia and New Zealand
Daniel Stow, Fiji’s Trade Commissioner to Australia and New Zealand, expressed his satisfaction with the collaboration with Investment Fiji for the Naturally Good Expo. He highlighted the expo’s role as an essential platform for Fijian exporters to present their products to a targeted international audience. Stow said, “We’re pleased to partner with Investment Fiji once again for this year’s Naturally Good Expo – providing an important platform for Fijian exporters to showcase their products to a targeted international audience.” He also said the opportunity for these companies to meet prospective buyers and importers while gaining insights into the Australian market and consumer trends, knowledge they could bring back to Fiji to enhance their operations.
Investment Fiji’s Chief Executive Officer, Kamal Chetty, underscored the importance of promoting Fijian-made products on a global scale. Chetty noted that events like the Naturally Good Expo were crucial avenues for local businesses to present their high-quality products to a wider audience. “Events like Naturally Good Expo offer a crucial avenue for our local businesses to showcase their high-quality products to a wider audience,” he said. This exposure not only fostered export growth but also translated into increased employment opportunities in Fiji, ultimately improving the lives of its citizens.
Kamal Chetty, CEO, Investment Fiji.
Chetty further elaborated on the benefits of participating in international expos, stating that such involvement allowed Fijian companies to gain valuable insights into the latest industry practices and regulations followed by leading global brands. “Participation in international expos allows our companies to gain valuable insights into the latest practices and regulations followed by leading global brands. This equips them to compete effectively in the international market while continuously improving their service quality and adhering to the highest food safety standards,” he added.
The collaboration between Investment Fiji and the Fiji Consulate General & Trade Commission in Australia & New Zealand signifies a steadfast commitment to supporting local businesses in achieving their full export potential.
Reflecting on last year’s event, Fijian businesses secured deals for agricultural commodities such as kava, yams, and spices, along with cosmetic products, highlighting the expo’s impact on expanding their market reach. The Naturally Good Expo, recognised as the Southern Hemisphere’s leading event for health and wellness retail professionals, has established itself as a premier platform for natural and organic industry players over the past seven years.
Featured photo courtesy: Investment Fiji
